Estimating Trait, Method, and Error Variance: Generalizing across 70 Construct Validation Studies
Open Access
- 1 August 1987
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 24 (3) , 315-318
- https://doi.org/10.1177/002224378702400308
Abstract
The authors examine the construct validation results of 70 published data sets. The analysis shows that, on average, traits account for less than 50% of the variance in construct measures. These findings raise questions about the application of statistical techniques that assume minimal measurement error or do not properly model systematic measurement error.Keywords
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