Construct Validity: A Review of Basic Issues and Marketing Practices
- 1 May 1981
- journal article
- review article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 18 (2) , 133-145
- https://doi.org/10.1177/002224378101800201
Abstract
An attempt is made to explicate the meaning of construct validity. Operational issues in the process of construct validation are investigated. A subset of JMR studies involving construct validation are reviewed and the role of construct validity in marketing is considered.Keywords
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