Measuring the Job Satisfaction of Industrial Salesmen
Open Access
- 1 August 1974
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 11 (3) , 254-260
- https://doi.org/10.1177/002224377401100303
Abstract
While the unique characteristics of the industrial salesman's role has stimulated much recent research, this uniqueness requires the development and use of occupation-specific measurement instruments. A job satisfaction measure specifically designed for industrial salesmen is presented together with norms, a detailed description of the methodology employed, and techniques to evaluate the new instrument's factor structure, reliability, and construct validity.Keywords
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