Mood as a Determinant of Postconsumption Product Evaluations: Mood Effects and Their Dependency on the Affective Intensity of the Consumption Experience
- 31 December 1992
- journal article
- Published by Wiley in Journal of Consumer Psychology
- Vol. 1 (2) , 173-195
- https://doi.org/10.1016/s1057-7408(08)80056-3
Abstract
No abstract availableKeywords
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