The Differential Effect of Increased Arousal on Creative and Intellectual Performance

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Abstract
It was hypothesized that increases in level of arousal should lead to improvement in the performance of intellectual tasks and to decrements in the performance of creative tasks because of the effect of drive level on range of cue utilization and availability of remote associates. Subjects were given the Remote Associates Test (RAT) and a version of the WAIS Similarities subtest under low arousal (relaxed), medium arousal (stress), and high arousal (white noise) conditions. Trends were as predicted, but reached acceptable levels of significance only for the effects of high arousal on creative performance. Evidence for the validity of the RAT was provided by the finding that RAT and intellectual performance are affected in opposite ways by the same experimental manipulations. It is suggested that flexibility in changing level of arousal may be a determinant of both creativity and intelligence and that this common trait may explain the tendency of tests of the the two to correlate.

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