Reviews and Communications
- 1 December 1997
- journal article
- review article
- Published by SAGE Publications in Journal of Macromarketing
- Vol. 17 (2) , 96-112
- https://doi.org/10.1177/027614679701700210
Abstract
No abstract availableThis publication has 8 references indexed in Scilit:
- A Poetics of PostmodernismPublished by Taylor & Francis ,2003
- Battle LinesPublished by Springer Nature ,1996
- Consumer Research: Introspective Essays on the Study of ConsumptionPublished by SAGE Publications ,1995
- Qualitative Research as JazzEducational Researcher, 1994
- National Boundaries, Border Zones, and Marketing Strategy: A Conceptual Framework and Theoretical Model of Secondary Boundary EffectsJournal of Marketing, 1994
- Atravesando Fronteras/Border Crossings: A Critical Ethnographic Exploration of the Consumer Acculturation of Mexican ImmigrantsJournal of Consumer Research, 1994
- Carnival CulturePublished by Columbia University Press ,1992
- The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and FunJournal of Consumer Research, 1982