Dangerous territory: The societal marketing concept revisited
- 31 August 1985
- journal article
- Published by Elsevier in Business Horizons
- Vol. 28 (4) , 42-47
- https://doi.org/10.1016/0007-6813(85)90021-7
Abstract
No abstract availableThis publication has 4 references indexed in Scilit:
- Five propositions for social responsibilityBusiness Horizons, 1975
- The Faltering Marketing ConceptJournal of Marketing, 1971
- Societal Adaptation: A New Challenge for MarketingJournal of Marketing, 1971
- The human concept: New philosophy for business: Marketing concept outmoded todayBusiness Horizons, 1969