The Myths of Behavior Mod in Organizations
- 1 October 1977
- journal article
- Published by Academy of Management in Academy of Management Review
- Vol. 2 (4) , 543-553
- https://doi.org/10.5465/amr.1977.4406724
Abstract
Applications of behaviorism to practical problems in organizations are critically analyzed. Examination of four behavior mod techniques commonly used in organizations indicates that they are neither behavioristic nor new. The behavioristic model is not a valid or useful guide for the manager who desires to improve employee skills and motivation.Keywords
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