Vertical Trade Relationships: The Role of Dependence and Symmetry in Attaining Organizational Goals
- 1 February 1992
- journal article
- research article
- Published by JSTOR in Journal of Marketing Research
- Vol. 29 (1) , 65-75
- https://doi.org/10.2307/3172493
Abstract
The perspective that dependence on vertical trade partners should be avoided has been countered recently by the view that there are advantages to strong ties between firms. The author offers a framework from which trade partners can assess the potential costs and benefits of trade relationships and empirically investigates the impact of trade relationships on the firm's ability to realize performance goals.This publication has 3 references indexed in Scilit:
- The Role of Dependence Balancing in Safeguarding Transaction-Specific Assets in Conventional ChannelsJournal of Marketing, 1988
- On the Measurement of Interfirm Power in Channels of DistributionJournal of Marketing Research, 1983
- Assessing Measurement Error in Key Informant Reports: A Methodological Note on Organizational Analysis in MarketingJournal of Marketing Research, 1981