Using invoice price information to frame advertised offers
- 1 May 2003
- journal article
- Published by Elsevier in Journal of Business Research
- Vol. 56 (5) , 355-366
- https://doi.org/10.1016/s0148-2963(01)00225-9
Abstract
No abstract availableThis publication has 33 references indexed in Scilit:
- Perceptions of Price Unfairness: Antecedents and ConsequencesJournal of Marketing Research, 1999
- The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral IntentionsJournal of Marketing, 1998
- The Signaling Impact of Low Introductory Price on Perceived Quality and TrialMarketing Letters, 1997
- Communicating Price Information through Semantic Cues: The Moderating Effects of Situation and Discount SizeJournal of Consumer Research, 1996
- Adjudicating Claims of Deceptive Advertised Reference Prices: The use of Empirical EvidenceJournal of Marketing & Public Policy, 1994
- A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?Journal of Consumer Research, 1993
- Comparative Price Advertising: Informative or Deceptive?Journal of Marketing & Public Policy, 1992
- Effects of Price, Brand, and Store Information on Buyers' Product EvaluationsJournal of Marketing Research, 1991
- Structural equation modeling in practice: A review and recommended two-step approach.Psychological Bulletin, 1988
- Evaluating Structural Equation Models with Unobservable Variables and Measurement ErrorJournal of Marketing Research, 1981