Using Theory to Design Evaluations of Communication Campaigns: The Case of the National Youth Anti-Drug Media Campaign
- 1 May 2003
- journal article
- Published by Oxford University Press (OUP) in Communication Theory
- Vol. 13 (2) , 204-224
- https://doi.org/10.1111/j.1468-2885.2003.tb00289.x
Abstract
We present a general theory about how campaigns can have effects and suggest that the evaluation of communication campaigns must be driven by a theoryKeywords
This publication has 21 references indexed in Scilit:
- Theories and Evidence: Mass Media Effects and Fertility ChangeCommunication Theory, 2001
- Mass Media, Social Norms, and Health Promotion EffortsCommunication Research, 2001
- Television campaigns and adolescent marijuana use: tests of sensation seeking targetingAmerican Journal of Public Health, 2001
- Evaluating Communication CampaignsPublished by SAGE Publications ,2001
- Media Attention, Institutional Response, and Health Behavior ChangeCommunication Research, 1999
- STRATEGIES TO REDUCE DRIVING UNDER THE INFLUENCE OF ALCOHOLAnnual Review of Public Health, 1998
- Reducing cigarette consumption in California: tobacco taxes vs an anti-smoking media campaign.American Journal of Public Health, 1995
- Effects of Professional and Media Warnings about the Association between Aspirin Use in Children and Reye's SyndromeThe Milbank Quarterly, 1992
- From Intentions to Actions: A Theory of Planned BehaviorPublished by Springer Nature ,1985
- Cigarette Smoking in the 1970's: The Impact of the Antismoking Campaign on ConsumptionScience, 1981