A study of Australian and Singaporean perceptions of source credibility
- 1 December 1992
- journal article
- Published by Taylor & Francis in Communication Research Reports
- Vol. 9 (2) , 137-150
- https://doi.org/10.1080/08824099209359906
Abstract
This study investigated the difference between Singaporean and Australian perceptions of source credibility. The data suggested that whereas the Australians employed the main factors of expertise and trust, the Singaporeans employed one factor to cover these two dimensions that seemed to be a combination of expertise and trust.Keywords
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