Abstract
Twenty undergraduate students were exposed to single response‐independent schedules of reinforcer presentation, fixed‐time or variable‐time, each with values of 30 and 60 s. The reinforcer was a point on a counter accompanied by a red lamp and a brief buzzer. Three color signals were presented, without consistent relation to reinforcer or to the subjects' behavior. Three large levers were available, but the subjects were not asked to perform any particular behavior. Three of the 20 subjects developed persistent superstitious behavior. One engaged in a pattern of lever‐pulling responses that consisted of long pulls after a few short pulls; the second touched many things in the experimental booth; the third showed biased responding called sensory superstition. However, most subjects did not show consistent superstitious behavior. Reinforcers can operate effectively on human behavior even in the absence of a response‐reinforcer contingency and can, in some cases, shape stable superstitious patterns. However, superstitious behavior is not a consistent outcome of exposure of human subjects to response‐independent reinforcer deliveries.

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