Online Word-of-Mouth (or Mouse): An Exploration of Its Antecedents and Consequences
Top Cited Papers
Open Access
- 17 July 2006
- journal article
- Published by Oxford University Press (OUP) in Journal of Computer-Mediated Communication
- Vol. 11 (4) , 1104-1127
- https://doi.org/10.1111/j.1083-6101.2006.00310.x
Abstract
No abstract availableKeywords
This publication has 40 references indexed in Scilit:
- Internet forums as influential sources of consumer informationJournal of Interactive Marketing, 2001
- Lessons from the Early Adopters of Web GroupwareJournal of Management Information Systems, 1998
- Measurement of Consumer Susceptibility to Interpersonal InfluenceJournal of Consumer Research, 1989
- Structural equation modeling in practice: A review and recommended two-step approach.Psychological Bulletin, 1988
- Social Ties and Word-of-Mouth Referral BehaviorJournal of Consumer Research, 1987
- Assessment of the Psychometric Properties of an Opinion Leadership ScaleJournal of Marketing Research, 1986
- Reference Group Influence on Product and Brand Purchase DecisionsJournal of Consumer Research, 1982
- Word-of-Mouth Processes in the Diffusion of a Major Technological InnovationJournal of Marketing Research, 1974
- Role of Product-Related Conversations in the Diffusion of a New ProductJournal of Marketing Research, 1967
- "Word-of-Mouth" Advertising in Selling New ProductsJournal of Marketing, 1957