Internet usage: Predictors of active users and frequency of use
- 1 January 2000
- journal article
- research article
- Published by SAGE Publications in Journal of Interactive Marketing
- Vol. 14 (2) , 17-32
- https://doi.org/10.1002/(sici)1520-6653(200021)14:2<17::aid-dir2>3.0.co;2-e
Abstract
No abstract availableKeywords
This publication has 3 references indexed in Scilit:
- The Internet as a Micro Marketing Tool: Targeting Consumers through Preferences Revealed in Music Newsgroup UsageJournal of Business Research, 1998
- The Internet at homeCommunications of the ACM, 1996
- Regression With Missing X's: A ReviewJournal of the American Statistical Association, 1992