Evaluating guilt arousing marketing communications
- 1 June 1983
- journal article
- Published by Elsevier in Journal of Business Research
- Vol. 11 (2) , 243-255
- https://doi.org/10.1016/0148-2963(83)90031-0
Abstract
No abstract availableThis publication has 5 references indexed in Scilit:
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- On the generality of trait relationships: Some analyses based on Fiske's paper.Psychological Bulletin, 1976
- Effects of guilt-arousal communications on volunteering to the civil guard: A field experimentBulletin of the Psychonomic Society, 1976
- The Relationship between Anxiety and Positive and Negative Advertising AppealsJournal of Marketing Research, 1970
- Convergent and discriminant validation by the multitrait-multimethod matrix.Psychological Bulletin, 1959