Decision Theory and the Small Businessman

Open Access

1 July 1979

journal article
research article
Published by SAGE Publications in American Journal of Small Business

Vol. 4 (1) , 1-9
https://doi.org/10.1177/104225877900400101

Abstract

This is a field study of decision making by small businessmen. Thirty-five owner-managers were studied, and it was found that they employed a multidimensional, stochastic, non-quantitative decision process, normally involving several factors for each decision.

Keywords

DECISION MAKING
STOCHASTIC
BUSINESSMEN
FIELD STUDY
MULTIDIMENSIONAL
DECISION THEORY
SMALL BUSINESSMAN

This publication has 3 references indexed in Scilit:

Management practice and research — Poles apart
Business Horizons, 1977
Basic Frameworks for Decisions.
The Academy of Management Journal, 1962
A Behavioral Model of Rational Choice
The Quarterly Journal of Economics, 1955