Implementation Characteristics of Organizational Innovations

1 October 1988

journal article
Published by SAGE Publications in Communication Research

Vol. 15 (5) , 603-631
https://doi.org/10.1177/009365088015005006

Abstract

Within an organization, individuals' innovation responses are highly influenced by the way that implementation is managed. However, managers operate within parameters set by the technology's implementation characteristics: its transferability, organizational complexity, and divisibility. These characteristics shape the tactics that successful managers use to implement an innovation: the manner in which users are involved, the way that sponsorship is managed, and the extent to which organizational change is managed in concert with technical change.

Keywords

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