Integrated marketing communications and the evolution of marketing thought
- 1 November 1996
- journal article
- Published by Elsevier in Journal of Business Research
- Vol. 37 (3) , 155-162
- https://doi.org/10.1016/s0148-2963(96)00065-3
Abstract
No abstract availableThis publication has 8 references indexed in Scilit:
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