Duplication of Television Viewing between and within Channels
Open Access
- 1 May 1969
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 6 (2) , 169-178
- https://doi.org/10.1177/002224376900600205
Abstract
The percentage of the audience of any TV program who watch another program on another day of the same week is approximately equal to the rating of the second program times a constant. For programs on different channels, the constant is one.Keywords
This publication has 5 references indexed in Scilit:
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- Constant in Duplicated Television ViewingNature, 1966
- Patterns of Media-audience AccumulationJournal of Marketing, 1966
- Laws in Marketing: A Tail-PieceJournal of the Royal Statistical Society Series C: Applied Statistics, 1966