Color Preferences: A Cross-Cultural and Cross-Sectional Study
- 1 June 1969
- journal article
- research article
- Published by SAGE Publications in Perceptual and Motor Skills
- Vol. 28 (3) , 801-802
- https://doi.org/10.2466/pms.1969.28.3.801
Abstract
308 American and Lebanese male and female Ss at different age and educational levels expressed their preferences for 8 Ostwald colors (red, orange, yellow, yellow-green, green, green-blue, blue, and purple) through the method of paired comparisons. The main findings indicate that green was significantly not preferred at earlier developmental stages while significantly preferred at a later adult age.Keywords
This publication has 2 references indexed in Scilit:
- Color Preferences and Cultural VariationPerceptual and Motor Skills, 1968
- Color and Affect: A Review and Semantic EvaluationThe Journal of General Psychology, 1952