Toward a Theory of the Macro Systemic Effects of the Marketing Function
- 1 December 1983
- journal article
- research article
- Published by SAGE Publications in Journal of Macromarketing
- Vol. 3 (2) , 33-40
- https://doi.org/10.1177/027614678300300206
Abstract
This article examines the relationship between the Entropy Law and marketing from a macro perspective. The authors examine the relationship between environmental disorder, technology, and societal levels of standard of living. They conclude that the tradeoffs between order and disorder can be theoretically managed.Keywords
This publication has 4 references indexed in Scilit:
- The Systems Dimension in the Definition of MacromarketingJournal of Macromarketing, 1981
- Time, Structure, and FluctuationsScience, 1978
- Thermodynamics of evolutionPhysics Today, 1972
- Marketing's Changing Social RelationshipsJournal of Marketing, 1969