Services Marketing: the Case of Museums
- 1 April 1994
- journal article
- research article
- Published by Taylor & Francis in The Service Industries Journal
- Vol. 14 (2) , 190-203
- https://doi.org/10.1080/02642069400000022
Abstract
(1994). Services Marketing: the Case of Museums. The Service Industries Journal: Vol. 14, No. 2, pp. 190-203.Keywords
This publication has 7 references indexed in Scilit:
- Marketing in museums: A contextual analysisMuseum Management and Curatorship, 1993
- Improving the Quality of Local Public ServicesThe Service Industries Journal, 1992
- The Service Sector: Some Unresolved IssuesThe Service Industries Journal, 1988
- On the Intangibility of ServicesThe Service Industries Journal, 1988
- Marketing and Non‐Profit‐Making OrganisationsEuropean Journal of Marketing, 1984
- Breaking Free from Product MarketingJournal of Marketing, 1977
- The Identity Crisis in MarketingJournal of Marketing, 1974