Organizational Buying Behavior: A Research Arena for the Social Scientist?

This publication has 23 references indexed in Scilit:

• Influence tactics in buyer — seller processes
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• Structural Change in Social Processes
  American Journal of Sociology, 1976
• Marketing as Exchange
  Journal of Marketing, 1975
• Organizational mating and industrial marketing conservatism — some reasons why industrial marketing managers resist marketing theory
  Industrial Marketing Management, 1975
• Organization Design: An Information Processing View
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• A Garbage Can Model of Organizational Choice
  Administrative Science Quarterly, 1972
• Evolution in Changing Environments
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• Selling as a Dyadic Relationship – A New Approach
  American Behavioral Scientist, 1963
• Power-Dependence Relations
  American Sociological Review, 1962
• Observation of a Business Decision
  The Journal of Business, 1956