Facts or Delusions: The Television Advertising of a Non-Prescription Drug Product
- 1 December 1980
- journal article
- research article
- Published by SAGE Publications in Journal of Drug Education
- Vol. 10 (4) , 377-381
- https://doi.org/10.2190/ewj0-rc4v-bpap-lxrw
Abstract
A recent television advertisement for a topical analgesic cream is reviewed with an analysis and discussion of the claims made in the commercial concerning the mode of action and the effectiveness of the product. The claims, although based on fact, may be considered to be speculative. Advertisements of this type prove counterproductive to the educational efforts of health educators.This publication has 8 references indexed in Scilit:
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- Percutaneous Salicylic Acid Intoxication in PsoriasisArchives of Dermatology, 1964