Fitting market strategy to varying product life cycles
- 28 February 1982
- journal article
- Published by Elsevier in Business Horizons
- Vol. 25 (1) , 72-76
- https://doi.org/10.1016/0007-6813(82)90048-9
Abstract
No abstract availableThis publication has 3 references indexed in Scilit:
- Product life cycle research: A literature reviewJournal of Business Research, 1979
- Market Share Strategy and the Product Life CycleJournal of Marketing, 1974
- Product Life Cycles as Marketing ModelsThe Journal of Business, 1967