Abstract
With an 1890 book called The Influence of Sea Power Upon History, Alfred Thayer Mahan had a profound and far‐reaching impact upon subsequent world events. In large measure, Mahan's effectiveness was derived from his style in discourse. Evidence for this assumption is found in the reactions of Mahan's readers, in their correspondence to him or about him. Analysis and synthesis of those situationally bound responses to discourse account for a rhetorical function of style in language as para‐message conducing to ethos.

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