The Identification of Outdoor Recreation Market Segments on the Basis of Frequency of Participation

Publisher Website
Google Scholar
Abstract
Frequency of participation data for eighteen outdoor recreational activities were analyzed in order to validate the existence of population typologies based on participation levels and to assess the effectiveness of socioeconomic indicators in distinguishing among such typologies. The data consisted of a national sample of 2,815 individuals 10 years of age or older. Tests indicated that in sixteen of the activities a significant variation in annual participation rates existed among groups of recreationists. A small percentage of the participants accounted for the majority of annual activity trips. Chi-square analysis revealed that recreational population typologies derived on the basis of frequency of participation can not always be differentiated with socioeconomic criteria.