A review of industrial market segmentation research and a proposal for an integrated segmentation framework
- 31 December 1985
- journal article
- review article
- Published by Elsevier in International Journal of Research in Marketing
- Vol. 2 (2) , 101-115
- https://doi.org/10.1016/0167-8116(85)90027-8
Abstract
No abstract availableThis publication has 29 references indexed in Scilit:
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