Toward the Innovative Firm—Challenge for R&D Management
- 27 January 1994
- journal article
- research article
- Published by Taylor & Francis in Research-Technology Management
- Vol. 37 (1) , 38-44
- https://doi.org/10.1080/08956308.1994.11670953
Abstract
Industrial strategies for multinationals have undergone profound changes. Underlying causes are to be found in new market factors, technological developments and intensified competition. More and more, it is recognised that companies are confronted with increasing demands for efficiency, quality and flexibility. Product prices are under continuous pressure, ever-higher quality standards are simply a must, and the rate of product renewal has increased considerably. Under these conditions, it is increasingly difficult for companies to distinguish themselves from competitors. Innovation proves to be the magic word. This places R&D in the midst of the competitive battle, dramatically changing the role of the R&D function.Keywords
This publication has 3 references indexed in Scilit:
- Speed-To-Market Distinguishes the New CompetitorsResearch-Technology Management, 1991
- The success of flexible, low-cost, quality competitors: A European perspectiveEuropean Management Journal, 1991
- Manufacturing in the 1990s—Productivity, flexibility and innovationLong Range Planning, 1990