An Experimental Evaluation of a Proposed Corrective Advertising Remedy
Open Access
- 1 May 1976
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 13 (2) , 178-183
- https://doi.org/10.1177/002224377601300209
Abstract
An experimental examination was undertaken of a corrective advertising message which had been ordered by an FTC administrative law judge. Results indicate that the corrective advertisement had a substantial influence on the brand belief it was intended to affect and on a related belief which was not the target of the communication. The effect of including the FTC as the source of the corrective message was studied also.Keywords
This publication has 2 references indexed in Scilit:
- Changing Brand Attitudes Through Modification of Cognitive StructureJournal of Consumer Research, 1975
- The “Corrective Advertising” Remedy of the FTC: An Experimental EvaluationJournal of Marketing, 1974