The rhetoric of film: Toward critical methodology

1 December 1973

journal article
research article
Published by Taylor & Francis in Southern Speech Communication Journal

Vol. 39 (2) , 105-122
https://doi.org/10.1080/10417947309372221

Abstract

The rhetorical critic of film should develop critical methodology which includes a means for examining immediate viewer responses along with a deductive or inductive critical construct selected as most appropriate for revealing the suasive dimensions of a particular instance of filmic persuasion.

Keywords

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