Forecasting Performance for Financial Outlets
- 1 May 1979
- journal article
- Published by Emerald Publishing in European Journal of Marketing
- Vol. 13 (5) , 332-340
- https://doi.org/10.1108/eum0000000004953
Abstract
Examines various models of retail branch performance. Relates branch success to the various characteristics of its marketing environment. Suggests that these assist decision making not only in planning for new branch development, but also in evaluating the performance of existing branches.Keywords
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