A Problem Ignored: Dilution and Negation of Consumer Information by Antifactual Content
- 1 December 2002
- journal article
- Published by Wiley in Journal of Consumer Affairs
- Vol. 36 (2) , 263-283
- https://doi.org/10.1111/j.1745-6606.2002.tb00433.x
Abstract
Current conceptions of consumer information do not consider types that may dilute or detract from facts available to consumers about products and services. The article discusses the nature and incidence of such antifactual content, identifies research and public policy that ignores the content but could benefit from recognizing it, and describes a role for the content in conceptualizing and better assessing consumer information, in order to provide researchers, regulators, advertisers, and consumers with more accurate evaluations.Keywords
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