Can the Educationally Disadvantaged Interpret the FDA-Mandated Nutrition Facts Panel in the Presence of an Implied Health Claim?
Open Access
- 1 March 1999
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing & Public Policy
- Vol. 18 (1) , 106-117
- https://doi.org/10.1177/074391569901800111
Abstract
The authors conduct afield experiment to investigate whether fears regarding the misleading effects of implied health claims, especially in educationally disadvantaged populations, are well founded. Results show that, regardless of educational attainment, consumers seem capable of evaluating the nutrition facts panel, even in the presence of a contradictory implied health claim.Keywords
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