Emotional Contagion Effects on Product Attitudes: Figure 1
- 1 September 2001
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 28 (2) , 189-201
- https://doi.org/10.1086/322897
Abstract
Two experiments examine the existence of, and explanation for, emotional contagion effects on product attitudes. In the first experiment, emotional cKeywords
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