Factor Interaction Effects in Mail Survey Response Rates
Open Access
- 1 August 1973
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 10 (3) , 330-333
- https://doi.org/10.1177/002224377301000318
Abstract
No abstract availableThis publication has 8 references indexed in Scilit:
- Personalizing Mail Questionnaire CorrespondencePublic Opinion Quarterly, 1970
- The Advance Letter in Mail SurveysJournal of Marketing Research, 1967
- Monetary Inducements and Mail Questionnaire ResponseJournal of Marketing Research, 1966
- Response Patterns to Mail SurveysJournal of Marketing Research, 1966
- Mail-Administered Questionnaires: A Success StoryJournal of Marketing Research, 1966
- Timing Postcard Follow-Ups in Mail-Questionnaire SurveysPublic Opinion Quarterly, 1966
- An Investigation of the Effects of Three Factors on Response to Mail QuestionnairesPublic Opinion Quarterly, 1963
- Increasing the Responses to Mail Questionnaires: A Research StudyPublic Opinion Quarterly, 1958