Writing in the Marketing Curriculum
- 1 August 1992
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 14 (2) , 46-52
- https://doi.org/10.1177/027347539201400208
Abstract
This article describes the conceptualization, implementation, and evaluation of a university Writing Across the Curriculum program developed for marketing majors. The writing standards and writing expectations for the students were determined by business professionals. The article includes results and analyses for four years of the program and offers suggestions for future improvements.Keywords
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