Laboratory Experiments for Estimating Consumer Demand: A Validation Study
Open Access
- 1 August 1974
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 11 (3) , 261-268
- https://doi.org/10.1177/002224377401100304
Abstract
This article assesses empirically the extent to which the simulated shopping and paired-preference laboratory experiments generate externally valid estimates of consumers’ reactions to price changes in the market place. The question of whether the product class under consideration affects the external validity of the laboratory generated demand estimates is also examined.Keywords
This publication has 6 references indexed in Scilit:
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- Using Laboratory Brand Preference Scales to Predict Consumer Brand PurchasesManagement Science, 1971
- Real and Hypothetical Shop Situations in Market ResearchJournal of Marketing Research, 1970
- Developing Data to Estimate Price-quantity RelationshipsJournal of Marketing, 1969
- An Experimental Method for Estimating DemandThe Journal of Business, 1960
- Methods of Estimating DemandJournal of Marketing, 1957