Reverse Marketing: A Synergy of Purchasing and Relationship Marketing
- 1 June 1995
- journal article
- Published by Wiley in International Journal of Purchasing and Materials Management
- Vol. 31 (2) , 28-37
- https://doi.org/10.1111/j.1745-493x.1995.tb00206.x
Abstract
No abstract availableKeywords
This publication has 6 references indexed in Scilit:
- Buyer-supplier relationships todayIndustrial Marketing Management, 1993
- How reverse marketing changes buyer—seller rolesIndustrial Marketing Management, 1991
- A Managerial Guideline for the Development and Implementation of Purchasing PartnershipsInternational Journal of Purchasing and Materials Management, 1991
- Turbo Marketing Through Time CompressionJournal of Business Strategy, 1991
- Partnering as a Focused Market StrategyCalifornia Management Review, 1991
- Single Sourcing: Short‐Term Savings Versus Long‐Term ProblemsJournal of Purchasing and Materials Management, 1989