Market Orientation in the UK Higher Education Sector: the influence of the education reform process 1979‐1993
- 7 July 1998
- journal article
- research article
- Published by Taylor & Francis in Quality in Higher Education
- Vol. 4 (2) , 159-171
- https://doi.org/10.1080/1353832980040205
Abstract
Since 1979 the Conservative government has attempted to increase efficiency and customer satisfaction in all areas of the Public Sector by introducing market‐orientated reforms. Higher education has been different in that this process has been associated with rapid expansion. This paper examines the nature of this reform process and argues that rather than it leading to institutions which have a marketing orientation it has in fact led to institutions developing a selling orientation. Having reached this conclusion changes which would be needed in order to develop a marketing orientation are considered.Keywords
This publication has 13 references indexed in Scilit:
- The Use of Time by Academic and Related StaffHigher Education Quarterly, 1996
- Class size and student performance: 1984–94Studies in Higher Education, 1996
- Measuring Value Added in Higher Education: A ProposalEducation Economics, 1995
- Market‐led quality management∗Journal of Marketing Management, 1993
- Bidding for students in Britain ? why the UFC auction ?failed?Higher Education, 1992
- Slouching towards a mass system: society, government and institutions in the United KingdomHigher Education, 1991
- The Merging of the PCFC and the UFC: Probable, Desirable or Inevitable?Higher Education Quarterly, 1991
- The National Advisory Body Planning Exercise 1987–88: A Shot in the FootHigher Education Quarterly, 1987
- University Financing 1979?86Higher Education Quarterly, 1987
- Service firms need marketing skillsBusiness Horizons, 1983