Assessing consumer preferences in the context of new product diffusion
- 31 May 1998
- journal article
- Published by Elsevier in International Journal of Research in Marketing
- Vol. 15 (2) , 123-135
- https://doi.org/10.1016/s0167-8116(97)00040-2
Abstract
No abstract availableThis publication has 20 references indexed in Scilit:
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