Service Attributes And Situational Effects On Customer Preferences For Restaurant Dining
- 1 October 1987
- journal article
- research article
- Published by SAGE Publications in Journal of Travel Research
- Vol. 26 (2) , 20-27
- https://doi.org/10.1177/004728758702600205
Abstract
This article presents a model of consumer choice behavior and illustrates the effective ness of the model through decisions made about a restaurant meal. Management and marketing implications are discussed.Keywords
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