Innovation Diffusion and New Product Growth Models in Marketing
Open Access
- 1 September 1979
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 43 (4) , 55-68
- https://doi.org/10.1177/002224297904300407
Abstract
This paper assesses the state-of-the-art of the diffusion models of new product acceptance. A number of issues related to the further development and validation of these models are discussed.Keywords
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