Degrees of Product Newness and Early Trial
Open Access
- 1 August 1973
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 10 (3) , 295-300
- https://doi.org/10.1177/002224377301000310
Abstract
Although numerous demographic and behavioral characteristics have been associated with early triers, little research has been done examining the relationship between early trial and product attributes. This study suggests that the degree of newness of a product is a major factor in determining who tries it.Keywords
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