The neglect of the older consumer
- 1 June 1988
- journal article
- Published by Wiley in Journal of Consumer Studies and Home Economics
- Vol. 12 (2) , 159-171
- https://doi.org/10.1111/j.1470-6431.1988.tb00474.x
Abstract
No abstract availableKeywords
This publication has 25 references indexed in Scilit:
- Electricity Consumption by the Elderly: Policy ImplicationsJournal of Consumer Research, 1981
- Consumer Concerns of Senior Citizen Center ParticipantsJournal of Consumer Affairs, 1980
- Satisfaction/Dissatisfaction with Food Shopping Among Elderly ConsumersJournal of Consumer Affairs, 1979
- A Community Survey of Purchase Experiences of Older ConsumersJournal of Consumer Affairs, 1978
- Consumer Research and Programs for the Elderly—The Forgotten DimensionJournal of Consumer Affairs, 1975
- An Exploratory Note on the Shopping Behavior of the Low Income Senior CitizenJournal of Consumer Affairs, 1974
- The Use of Information Sources by the Aged ConsumerThe Gerontologist, 1974
- Perceived Risk in New Product Trial by Elderly ConsumersJournal of Marketing Research, 1972
- Economics of AgingAmerican Behavioral Scientist, 1970
- The "Older" Market. Fact or Fiction?Journal of Marketing, 1964