Corporate Identity: The POWER and the PARADOX
- 1 January 1995
- journal article
- Published by Wiley in Design Management Journal (Former Series)
- Vol. 6 (1) , 39-44
- https://doi.org/10.1111/j.1948-7169.1995.tb00422.x
Abstract
No abstract availableThis publication has 2 references indexed in Scilit:
- The BBC's Corporate Identity: Myth, Paradox and RealityJournal of General Management, 1994
- Building Societies: Change, Strategy and Corporate IdentityJournal of General Management, 1991