How to Develop International Advertising Campaigns that Work: The Example of the European Food and Beverage Sector
- 1 January 1993
- journal article
- Published by Taylor & Francis in International Journal of Advertising
- Vol. 12 (3) , 223-241
- https://doi.org/10.1080/02650487.1993.11104540
Abstract
No abstract availableThis publication has 4 references indexed in Scilit:
- Formulating brand strategyEuropean Management Journal, 1991
- The battlefield for 1992: Product strength and geographic coverageEuropean Management Journal, 1989
- Does standardisation work in international marketing?European Management Journal, 1988
- A Cross-Cultural/Cross-National Study of the Information Content of Television AdvertisementsInternational Journal of Advertising, 1987