Formulating brand strategy
- 30 June 1991
- journal article
- Published by Elsevier in European Management Journal
- Vol. 9 (2) , 194-200
- https://doi.org/10.1016/0263-2373(91)90084-4
Abstract
No abstract availableKeywords
This publication has 4 references indexed in Scilit:
- Appreciating Brands as Assets Through Using a Two-Dimensional ModelInternational Journal of Advertising, 1990
- The Varying Nature of Brands as AssetsInternational Journal of Advertising, 1989
- Building successful brands: The strategic optionsJournal of Marketing Management, 1989
- Effectiveness of branding a commodity productIndustrial Marketing Management, 1988