Effectiveness of branding a commodity product
- 29 February 1988
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 17 (1) , 23-33
- https://doi.org/10.1016/0019-8501(88)90023-5
Abstract
No abstract availableKeywords
This publication has 9 references indexed in Scilit:
- Strategic Brand Concept-Image ManagementJournal of Marketing, 1986
- Product Positioning: TRINODAL Mapping of Brand Images, Ad Images, and Consumer PreferenceJournal of Marketing Research, 1983
- “Debranding”: A Product Strategy With Profit PotentialJournal of Business Strategy, 1983
- Do brand names differentiate identical industrial products?Industrial Marketing Management, 1979
- Difference in Attribute Importance for Different Industrial ProductsJournal of Marketing, 1974
- Brand Evaluation and Brand Choice: A Longitudinal StudyJournal of Marketing Research, 1973
- Consumer Rankings of Risk Reduction MethodsJournal of Marketing, 1971
- Family Branding and Consumer Brand ChoiceJournal of Marketing Research, 1967
- The Development of Brand LoyaltyJournal of Marketing Research, 1964